A rise in tourism points visitors to New Hampshire

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Many individuals are hungry for travel after the COVID-19 pandemic put a halt to vacations, business trips and local tourism in early 2020. As one of the leading states in containment of the COVID-19 virus and vaccine rollout, New Hampshire is poised to attract new visitors and become a top destination for national travel.

In a recent study by Destination Analysts, a market research company that provides research for the travel and tourism industry, New England was shown to be leading the nation in recovery from hesitation about leisure activities. This change in attitude is now reflected nationally; 77% of Americans are planning a leisure trip within the next three months, which is a drastic difference from the 38% of Americans who were planning these trips in January.

Since the COVID-19 pandemic, travelers have made significant lifestyle changes, which has affected their choices in destination, lodging and more. The top priorities for travelers have shifted to a greater focus on relaxation and family-friendly activities. Additionally, although many travelers are excited to return to normal activities, the majority are still looking for some level of COVID-19 protocols to remain in place. This has sparked a new enthusiasm for outdoor events and activities.

The New Hampshire Division of Travel and Tourism Development (DTTD) launched a summer advertising campaign that focused on this new interest in outdoor adventure in the Granite State. The campaign highlighted outdoor activities, along with family-friendly attractions, to potential visitors across the country. These efforts, along with the work of all New Hampshire businesses representing the travel, tourism and hospitality industries, have assisted our state in making a strong post-pandemic economic recovery.

Although the future looks bright for these resilient industries, many business owners are struggling to meet the sharp increase in demand for travel-related services. New Hampshire boasts one of the lowest unemployment rates in the country, which creates some challenges for businesses looking to re-hire employees that were furloughed or laid off during the pandemic. During this summer peak in tourism, travelers are encouraged to plan ahead and book lodging, purchase attraction tickets, and make restaurant reservations in advance to support a smooth and stress-free trip.

As the tourism industry rebounds, many visitors are discovering Concord as a previously “hidden gem” in the Granite State. Recent data has shown that cities continue to be one of the top tourist destinations, but with downtown Concord’s proximity to hiking trails, lakes, and river beaches, our capital city makes a stand-out visitor destination for those who want to experience everything from secluded nature walks on New Hampshire Audubon’s Sanctuary Trails to a lively concert at the Bank of New Hampshire Stage.

Whether a visitor is planning a stay in Concord itself, or is just passing through the capital city, making a stop at The Capital Region Visitor Center can enhance any trip in the Granite State. Along with providing maps, attraction brochures, and comprehensive fliers for lodging, restaurants and things to do, the helpful Chamber staff and Granite State Ambassadors are happy to provide recommendations on places to explore throughout New Hampshire. The Visitor’s Center is open Monday through Friday from 8:30 a.m. to 5 p.m. Many of these resources can also be found on the Chamber’s website, alongside a helpful online member directory with options to search for shopping, food, attractions and more fun destinations to enhance your trip in the Greater Concord region and beyond.

As New Hampshire’s travel and tourism industry makes a vibrant recovery from the COVID-19 pandemic, it’s exciting to see families and individuals from across the nation discover the natural beauty, cultural attractions and local charm that New Hampshire has to offer. These visitors, fueled by a new enthusiasm for travel, will have a significant impact on bolstering our business community and encouraging economic growth throughout the state.

Look for News You Want to Know here in The Concord Monitor once a month.

Incorporated in 1919, New Hampshire's state capital chamber of commerce—the Greater Concord Chamber of Commerce—develops economic opportunities, strengthens the business climate and enhances quality of life in the Capital region.

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