2022 Capital Arts Fest Marketing Toolkit

Use some of these sample communications below to start spreading the word about your involvement in the 2022 Capital Arts Fest. When sharing on social media, we encourage you to add #CapitalArtsFest to your posts to make your content stand out and encourage festival attendees to create their own posts about the event.

Please reach out to Emily Marsh, Creative Director at the Greater Concord Chamber of Commerce if you have any questions or would like a quick demo on posting to social media. Email: emarsh@concordnhchamber.com. Phone: (603) 224-2508.


Sample Social Media Posts

  • Announce your participation (Post this on August 21-27):

We are excited to announce that we're participating in #CapitalArtsFest! Mark your calendars for September 24-25 in downtown Concord.

  • Share the Facebook event (Post this on August 28-September 3):

Visit the Facebook event online here and click "Share Event". Then add the following to your post:

Join us at #CapitalArtsFest! We're participating in this celebration on South Main Street!

  • Post details about your involvment (Post this on September 4-10):

We can't wait to see you at #CapitalArtsFest on September 24-25 in downtown Concord! Don't miss our (describe your involvement) taking place on (add the date and time of your involvement).

  • Describe the event (Post this on September 11-17):

#CapitalArtsFest is right around the corner! Surround yourself in traditional crafts, live music, and more September 24-25 on South Main Street in Concord. Learn more at: visitconcord-nh.com/capital-arts-fest

  • Remind your audience to plan their weekend (Post this on September 18-23):

This weekend is #CapitalArtsFest! View a full list of performances and events taking place during this festival on South Main Street in Concord. Plan your weekend at: visitconcord-nh.com/capital-arts-fest

  • Encourage your audience to attend! (Post this on September 24-25):

We're having a blast at #CapitalArtsFest! Make sure you check out our (insert your participation info) when you visit this festival on South Main Street. You can learn more about other fun activities taking place during the weekend at:  visitconcord-nh.com/capital-arts-fest


Downloadable Graphics

Photos and graphics help your social media posts attract more views and gets your audience excited about your organization. We encourage you to add photos to all your social media posts, or use the downloadable graphics provided below.

Access a folder with downloadable graphics > 

Download a printable flier for the event >

Download the event schedule > 


Create an Email

A direct, targeted email to your contact list is a great way to spread the word about your participation in Capital Arts Fest. Here is a sample email that you can edit or use as-is.

Join us at Capital Arts Fest on September 24-25! We're proud to be a part of the celebration on South Main Street in Concord.

Capital Arts Fest is anchored by a Fine Art and Craft Fair, presented by the League of NH Craftsmen. Stroll downtown and catch live music throughout the weekend, presented by the Capitol Center for the Arts. The festival also includes performances from many other arts organizations--all taking place on South Main Street in downtown Concord. Don't miss our (describe your involvement) taking on  (add the date and time of your involvement). Learn more about all the performances and events planned throughout the festival by visiting the event webpage: visitconcord-nh.com/capital-arts-fest.

Spend the day or spend the weekend and experience Concord's unique arts community during this fun street festival!


Create a Facebook event

A Facebook event for your organization's unique activity at Capital Arts Fest will encourage your followers to attend. Create a Facebok event for the day and time that you are participating and add this tagline to the end:

View a full list of performances and events taking place during this festival on South Main Street in Concord! Plan your weekend at: visitconcord-nh.com/capital-arts-fest