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Spread Joy, Shop Concord logo

Spread Joy, Shop Concord

The Greater Concord Chamber of Commerce and Intown Concord partnered to present "Spread Joy, Shop Concord" during the 2021 holiday season. Presented by NBT Bank, N.A., this campaign spread the word about the importance of shopping locally for the holidays. We told stories about local business owners, their employees, friends, and family who were impacted by your shopping choices during the holiday season. And we shared inspiring gift ideas, community events, special deals and much more!  

Check out our campaign summary


Talk Concord · Episode 33 - Spread Joy, Shop Concord


Check out a recent Concord Monitor article about Spread Joy, Shop Concord!


Shopping in Concord

Downtown Concord offers a wide variety of stores, so you can find the perfect gifts this season. On Saturdays in December, festive music will be playing outdoors to get you in the holiday spirit! Check out the Chamber's Membership Directory, so you can plan your shopping trip.

View our list of curated shopping ideas!

Follow #SpreadJoyShopConcord on Facebook, Instagram and Twitter to get updates on the latest deals from area stores! 


Mark your calendar

November 26: Plaid Friday

November 27: Small Business Saturday

December 3:  Midnight Merriment

December 14: Holiday Party to benefit the Capital Region Food Program


Plaid Friday

November 26

Wear plaid and post a photo with #SpreadJoyShopConcord   to show your support of small businesses. We'll be sharing our favorite pictures to social media. This is a great opportunity to introduce your business to a wide audience.



Small Business Saturday

November 27

We'll be sharing unique gift ideas as we gear up for this big day! Follow #SpreadJoyShopConcord  for stories about local businesses and shopping ideas.

Holiday shoppers


Midnight Merriment

December 3

It is that time of year again! Midnight Merriment is returning to downtown Concord from 5 p.m. until midnight! Shop until you drop while enjoying the lights and sounds of the holidays and supporting local businesses. There will be s’mores, cocoa, music, and more!

Midnight Merriment


Holiday Party

December 14

The Greater Concord Chamber of Commerce and Concord Young Professionals Network (CYPN) are joining forces for their annual holiday networking party! We encourage you to get into the holiday spirit by giving to the Capital Region Food Program  GoFundMe campaign when you register to attend .

Holiday Business After Hours