Spread Joy, Shop Concord

Marketing Toolkit

Use some of these sample communications below to start spreading the word about your involvement in "Spread Joy, Shop Concord". When sharing on social media, we encourage you to add  #SpreadJoyShopConcord  to your posts to make your content stand out and encourage customers to create their own posts about holiday shopping in Concord.

 

Sample Social Media Posts

  • Announce your participation (Suggested post date: November 7-13):

We are excited to announce that we're participating in #SpreadJoyShopConcord! Over the next few weeks, we encourage you to follow this hashtag and see what makes Concord so special during the holiday season.

  • Share the Facebook event (Suggested post date:  November 14-20):

Visit the Facebook event online here and click "Share Event". Then add the following to your post:

How are you planning to spread joy this holiday season? RSVP to the event below to be the first to know about holiday concerts, family-friendly events, gift ideas and scrumptious treats to share with family and friends. #SpreadJoyShopConcord 

  • Get ready for Plaid Friday (Suggested post date:  November 21-26):

Our team is dressed up for Plaid Friday to show our support for small businesses. Instead of going to big box stores today, we hope you'll  check out #SpreadJoyShopConcord to see all the amazing gifts you can find locally this season.

  • It's Small Business Saturday! (Post this on November 27):

It's Small Business Saturday! We can't wait to show you our popular gift ideas this season, including (insert a special product/deal you are offering). While you're downtown, check out all the other local businsess who are offering great products. Follow #SpreadJoyShopConcord for more!

Alternate version for non-retail businesses:

It's Small Business Saturday! Come downtown and check out all the local businesses who are offering great gifts this season. Follow #SpreadJoyShopConcord for more!

  • The holidays are right around the corner (Suggested post date: November 28 -December 4):

The holidays are right around the corner! You can finish off your shopping list without paying for shipping by visiting local stores in Concord! Follow #SpreadJoyShopConcord for gift ideas, special deals and more.

  • Celebrate community (Suggested post date:  December 5-11):

Get to know your community this season through #SpreadJoyShopConcord! We're highlighting small business owners, their employees, friends, and family, who are excited to meet you and share gift ideas for shopping locally this season. Follow our hashtag to learn more!

  • Meet a staff member (Suggested post date:  December 5-11):

Meet (insert name of employee)! He/She/They are excited to meet you this season and share fun gift ideas like (insert product you want to highlight). Stop by our store at (insert address) to say hello and get to know (insert name of employee).

Alternate version for non-retail businesses:

Meet (insert name of employee)! He/She/They are excited to meet you this season and share fun gift ideas like (insert product) offered by (local store you want to highlight). While you're shopping in Concord, stop by our location at (insert address) to say hello and get to know (insert name of employee).

  • Last-minute holiday gifts (Suggested post date:  December 12-18):

Did you procrastinate holiday shopping this year? Struggling because products are out of stock? Overwhelmed by high shipping costs? We can help! When you shop locally, you get personalized service and support families in your community. Stop by to say hello, and we'll help you find those last-minute gifts. #SpreadJoyShopConcord

Alternate version for non-retail businesses:

Did you procrastinate holiday shopping this year? Struggling because products are out of stock? Overwhelmed by high shipping costs? There's good news! When you shop locally, you get personalized service and support families in your community. Follow #SpreadJoyShopConcord to find last-minute holiday gifts in Concord.

  • There's still time! ( Suggested post date:  December 19-24):

There's still time to squeeze in some last-minute holiday shopping! We're open until (add time) on Christmas Eve (or add the last day you are open), and can help you find the perfect gift. #SpreadJoyShopConcord

Alternate version for non-retail businesses:

There's still time to squeeze in some last-minute holiday shopping! Check out the variety of shops in downtown Conord, and you'll be sure to find the perfect gift. #SpreadJoyShopConcord

 

Downloadable Graphics

Photos and graphics help your social media posts attract more views and gets your audience excited about your organization. We encourage you to add photos to all your social media posts, or use the downloadable graphics provided below.

Download Instructions: Click on the corresponding link for the image you want to download. Right click on the image and then click "Save Image As" to download.

 

Download the logo

Download the Spread Joy, Shop Local logo

 

Download images for Instagram stories

Download the bingo card

Download the package of quotes (4 images) for Instagram stories

 

Download images for social media

Download the package of quotes (4 images) for social media

Download the package of quote (4 images) for horizontal social media posts 

 

Download the Plaid Friday graphic

Download the Small Business Saturday graphic

Download the Cider Monday graphic 

Printable Graphics

Download and print our marketing fier to get your business allies (board members, volunteers, employees) on board with spreading the word about this campaign.

 

Create an Email

A direct, targeted email to your contact list is a great way to spread the word about your participation in #SpreadJoyShopConcod. Here is a sample email that you can edit or use as-is.

 

"Spread Joy, Shop Concord" is a collaboration between local businesses, nonprofits and community members to spread the word about the importance of shopping locally for the holidays. We're proud to be a part of this campaign to tell stories about local business owners, their employees, friends, and family who are impacted by your shopping choices this season. We'll also be sharing inspiring gift ideas, community events, special deals and much more!

You can also align yourself with this campaign to build community and support small businesses in Concord. Participating businesses will receive a marketing toolkit with graphics and pre-written social media posts to share. If you sell holiday gifts, then use the momentum of this campaign to get the word outabout your products. If you are looking to align your business with a great mission, then this is a great opportunity to get involved in an easy, fun way.

Learn more:  concordnhchamber.com/community/spread-joy-shop-concord   

Get involved:  bit.ly/SignUptoSpreadJoy  

 

Questions?

Please reach out to Emily Marsh, Creative Director at the Greater Concord Chamber of Commerce if you have any questions or would like a quick demo on posting to social media. Email:  emarsh@concordnhchamber.com . Phone: (603) 224-2508.